Strategic Marketing Management of Wal-Mart Case Study

Strategic Marketing Management of Wal-Mart - Case Study Example As a result, it's British subsidiary ASDA, which already was proficient in the Britain, has made a successful business in U.K. Presently, the ASDA-Wal-Mart supercenters stand at the second level in the supermarket chain of U.K. It covers a huge market share of 17% in the U.K. After the takeover by Wal-Mart in 1999, the retail company has flourished by leaps and bounds. In 2004, ASDA operated a large number of stores in Scotland and employed a number of employees. The total number of store operated by ASDA in 2004 was 259 and the employee strength was 122000 (ASDA/WAL-MART: A Corporate Profile, 2004). The key to ASDA-Wal-Mart's colossal success is its strategic marketing management policies. The company has implemented some highly calculated and effective marketing strategies. It has always made an effort to render the best product to the customers in terms of quality and price. Simultaneously, it has imparted a feeling of associate partners to all its employees. Strategic marketing is a complex management technique for the identification of proper marketing opportunities. It aims to offer better values to the most profitable areas of the business without harming customer interests. The core marketing concepts are concerned with customer needs, customer-client relationship and supply of quality products at affordable prices. This includes a sophisticated market research that rests on customer feedback. A company is directed to build a competitive-edge for long-term activities with the application of various management techniques. The objective of strategic marketing management concerns with a wide array of activities. It involves an aggressive approach to capture the market share rapidly. While performing such kind of marketing management activity, a company needs to focus on the product diversity, the various geographical regions in which it is operating, the role of branding, the marketing channels it is using and the product quality it is offering. All such areas of marketing are required to improve for strategic marketing management. A giant retailer like Wal-Mart will need to re-focus all these issues to find the drawbacks and improve its service by correcting them (Strategic Marketing Management, 2009). The domain of strategic marketing management is vast and it includes internal as well as external analysis of the company. This report focuses only on the external analysis of the company. There are various models that have been put forward to express the external analysis of a company. Porter's five forces model is the most popular among them. The task of strategic analysis involves a high level of expertise and experience. The analysts must possess both the qualities to conduct a strategic analysis with ease. When an analyst uses Porter's five forces model, the planning process consists of a chain of steps. The

Federalists had better argumernt about the costitution and they should Essay

Federalists had better argumernt about the costitution and they should work toward common good - Essay Example Will democracy function better in a larger heterogeneous community or a smaller homogenous? From the arguments presented, I believe democracy will function in a larger heterogeneous community than a small homogenous one. Madison (56) makes an argument favoring large republics unlike small republics for choosing â€Å"fit characters† in public voice representation (62). The probability of electing competent representatives is broader in a larger republic where the candidates and the voters numbers are greater. This is because of the wide option available to the voters. It is easier to fool the voters in a small republic by the candidates and harder in a larger one (Madison 62). Additionally, in a small republic, existence of variety of parties is low compared to large republics where parties are many. Therefore, in small republics, it would be easier to work and agree to accomplish their ideas. However, in a large republic, different interests will be greater hence harder to de termine the majority (Miroff 20). For a long time many people have had arguments against the new Constitution with many claims that governance in United States as a democracy or a republic would be too large and had many factions as they used to refer to political parties by then. As much as Madison (56) acknowledged existence of numerous differing factions or groups, he further indicates that a democratic form of government whereby ideal rule of the majority is used would control the factions and make them cooperate and work together possibly. Furthermore, republican government created in the proposed federalists new Constitution provided the factions avenues to express their ideas and influence government’s workings by ensuring their members are appointed or elected to offices (Madison 56). Moreover, Madison (60) further states that minority groups with no doubt will be protected as the factions will have to negotiate their differences. In this manner, the republic will cre ate a government system in which the majority will rule. However, the ideas and the suggestions of the minority will have to be considered by the government. Miroff (19) further points out that the many existing factions would imply that no single faction will be able to take full government control. Consequently, this will give rise to politics at the time as all parties will fight to dominate. Should elected representatives vote based on their superior expertise and greater sense of the common good or should they base their vote on the views of their constituents Voting enables citizens to voice their interest and to practice his/her Constitutional rights. However, due to existence of factions, violence exists. Factions according to Madison (60) mean a collection of people united by the same passions, interest and beliefs. To pursue and to realize these common goals, they don’t regard the other citizens’ rights especially the minorities. Madison (59) further affirms that the groups when assembled to form majority, always have a problem with governments that are supported by the people. From the federalists’ point of view, it comes out clearly that they proposed elected representatives unlike the voting of common citizens. According to Miroff (28), the most common and long lasting source of the groups or factions is unequal property distribution. Distinct interests are formed in the society among